I know I’ve spoken about this concept before in the past. Not just yesterday, but years ago, and it remains relevant. It’s very easy to take language for granted but it shapes a lot of our understanding of reality. When someone tries to change a common phrase chances are it’s because they want to cause a specific result. Global warming became climate change, chairman became chairperson, mailman became postal worker, and so on. Someone somewhere decided that Latino & Latina should be traded out for Latinx & most of the people being renamed apparently weren’t consulted & aren’t down with it. Unless they put their foot down that will become the new norm though. The best manipulation tactics start small. You have to remain vigilant. As someone who is highly susceptible to marketing I have to pay a lot of attention to how people are presenting things to me because I am easily swayed by pleasant sounding words. It’s a good idea to keep your guard up, especially in times like we’re living in now.